At RockCenter Orthodontics, Dr. Joseph Hung and his team have built their practice around a patient-first philosophy that transforms what orthodontic care can be. Serving the Midtown Manhattan community from their East 60th Street location, they focus on creating individualized treatment experiences that prioritize comfort, clear communication, and lasting results. Their approach combines clinical precision with genuine attention to each patient’s unique concerns and goals, ensuring that every visit feels less like an appointment and more like a partnership in achieving a confident smile. This commitment to personalized care has established RockCenter Orthodontics as a trusted name among New York families seeking orthodontic excellence.
Why We Love Practicing in New York, NY
New York City’s rich history dates back to 1624 when it was founded as a Dutch trading post called New Amsterdam. The British seized control in 1664, renaming it New York in honor of the Duke of York. By the late 18th century, it served as the nation’s first capital, where George Washington took the oath as the first U.S. President in 1789. Throughout the 19th and 20th centuries, New York became the primary gateway for millions of immigrants arriving at Ellis Island, seeking the promise of the American Dream.
Today, New York City stands as the most populous city in the United States, home to over 8 million residents representing virtually every nationality and culture. As a global center for finance, arts, fashion, and technology, the city pulses with energy 24/7, offering world-class museums, Broadway theaters, diverse cuisine, and iconic landmarks from Central Park to the Empire State Building.
What makes New York truly special is its unmatched diversity and the resilient spirit of its residents who take pride in calling themselves New Yorkers, creating a vibrant community where everyone can find their place in this remarkable metropolis.
Times Square near RockCenter Orthodontics
Did you know that Times Square wasn’t always the dazzling entertainment hub we know today? Originally called Longacre Square, it was renamed in 1904 when The New York Times moved its headquarters to the iconic One Times Square building. What started as a simple name change transformed this Manhattan intersection into one of the most recognized locations on the planet, attracting an estimated 50 million visitors annually.
When you visit Times Square, you’ll be standing at the “Crossroads of the World” where Broadway meets Seventh Avenue. The district spans from West 42nd to West 47th Streets and features a distinctive bowtie-shaped pedestrian plaza. With a remarkable 4.7-star rating from over 243,000 visitors, this high-energy destination offers you endless photo opportunities against a backdrop of massive LED screens and digital billboards that create a daytime glow even at night.
You can catch world-class Broadway shows at nearby theaters, browse flagship stores, enjoy diverse dining options, and watch street performers entertain crowds throughout the day. The area is famous for hosting New York City’s legendary New Year’s Eve ball drop celebration, a tradition that began in 1907 and continues to draw over a million revelers each year. The constant visual spectacle and bustling atmosphere make Times Square an experience unlike any other urban destination.
Getting there is incredibly convenient with multiple subway lines converging at the location, making it easily accessible from anywhere in New York, including our office at 30 E 60th Street. After a visit to RockCenter Orthodontics for your smile transformation, why not head to Times Square and show off that confident grin in one of the most photographed places in the world?
Meet Their Orthodontist
At RockCenter Orthodontics, patients receive world-class orthodontic care delivered with genuine warmth and personalized attention. The practice is committed to combining advanced treatment techniques with a patient-centered approach that prioritizes clear communication, individualized treatment plans, and exceptional results.
Dr. Joseph Hung: A Harvard-trained orthodontist with decades of experience, Dr. Hung is recognized as one of the most experienced Invisalign providers in the world and has been honored as a top provider every year since 2003. His approach to patient care emphasizes taking time to understand each patient’s unique needs, developing customized treatment strategies that address both functional bite and aesthetic goals, and maintaining open communication throughout the orthodontic journey.
Comprehensive Orthodontic Services
RockCenter Orthodontics is a specialized orthodontic practice located in the heart of Manhattan, dedicated to creating beautiful, healthy smiles through advanced orthodontic care. With a focus on both traditional and modern treatment options, the practice serves patients of all ages seeking to improve their dental alignment and overall oral health.
For patients seeking a discreet orthodontic solution, RockCenter Orthodontics offers Invisalign clear aligner therapy, which uses virtually invisible plastic trays to gradually shift teeth into their ideal positions. This innovative treatment allows adults and older teens to straighten their smiles without the appearance of metal braces, making it particularly popular among professionals and image-conscious individuals. For younger patients, the practice provides Invisalign Teen, a specially designed version that accommodates growing mouths and includes compliance indicators to help parents ensure their teens are wearing the aligners as prescribed. Beyond Invisalign, the practice also offers other clear aligner therapy options to provide patients with multiple pathways to achieving their perfect smile through transparent, removable orthodontic treatment.
Traditional fixed braces remain a cornerstone of orthodontic care at RockCenter Orthodontics, offering reliable and effective treatment for a wide range of alignment issues from simple to complex cases. These time-tested appliances use brackets and wires to apply consistent pressure to teeth, gradually moving them into optimal positions over the course of treatment. For patients who participate in sports while wearing braces, the practice provides orthodontic mouthguards specifically designed to protect both the teeth and orthodontic appliances during physical activities, ensuring treatment progresses safely without interruption from athletic pursuits.
Understanding that orthodontic treatment doesn’t end when braces come off, RockCenter Orthodontics places strong emphasis on retention through custom retainers that help maintain newly aligned teeth in their corrected positions. The practice offers comprehensive retention programs to ensure long-term success and prevent teeth from gradually shifting back toward their original placement. When unexpected issues arise, patients can access emergency orthodontic care for problems such as broken brackets, poking wires, or discomfort, ensuring they receive prompt attention to keep their treatment on track and maintain their comfort throughout the orthodontic journey.
To enhance the patient experience and improve treatment precision, RockCenter Orthodontics utilizes iTero digital scanning technology, which captures detailed three-dimensional images of teeth without the need for traditional impressions. This advanced scanning system provides more accurate treatment planning and a more comfortable experience for patients. Additionally, the practice offers telehealth consultations that allow patients to connect with their orthodontist remotely for progress checks and minor concerns, complementing in-person visits and providing greater flexibility for busy schedules while maintaining the high standard of care patients expect from a premier Manhattan orthodontic practice.
Why Choose RockCenter Orthodontics
Choosing RockCenter Orthodontics means selecting a practice that combines cutting-edge technology with patient-centered care to deliver exceptional orthodontic outcomes.
The practice embraces modern digital workflows through iTero scanning technology, eliminating the need for traditional impressions while providing precise treatment planning. This advanced approach ensures patients experience greater comfort from their very first appointment.
Understanding that life doesn’t always fit into office hours, RockCenter Orthodontics offers flexible telehealth consultations alongside traditional in-person visits. This hybrid model allows patients to receive expert guidance and progress monitoring from anywhere, making orthodontic care more accessible and convenient.
The practice also prioritizes responsive care through dedicated emergency orthodontic services, ensuring patients never have to endure discomfort or appliance issues without prompt professional attention. This commitment to being available when patients need support most demonstrates their comprehensive approach to orthodontic wellness.
But What Are Their Patients Saying?
There’s no better way to learn about RockCenter Orthodontics than hearing from the people Dr. Hung has treated!
“I was a complex case over ~2yrs and did 5-10 consults with different dentists and orthos in NYC. Dr Hung proposed the most nuanced solution and gave me the most confidence following that process. Treatment itself progressed in a very predictable and consistent way, luckily I had no major issues. I dealt directly with Dr Hung for each visit, but having said that, Kate and the broader team are also fantastic behind the scenes. My health insurance transitioned in the middle of treatment and Kate was able to help me optimize out of pockets. The team was also v sweet to comp my teeth whitening ahead of my wedding. Highly recommend the team!” – Cameron Kwan (5 stars)
“Dr. Joseph Hung is the best ortho in town! Such a genuine nice doctor that cares about patient and actually takes time to explain and develop plans!! Did my Invisalign five years ago and it was excellent! Nowadays every time I go in for a follow up, we catch up like old friends! You can’t get such a genuine doctor- patient relationship anywhere else, 100% recommend!” – Valentine Q (5 stars)
Contact Them Today to Schedule an Appointment!
If you’re considering orthodontic treatment in New York, Dr. Joseph Hung and the team at RockCenter Orthodontics are ready to help you achieve the healthy, confident smile you deserve. Whether you’re exploring braces, clear aligners, or other orthodontic solutions, their expertise ensures personalized care tailored to your unique needs and goals.
Taking the first step is simple. Visit their website or schedule a consultation to discuss your options and learn more about how RockCenter Orthodontics can transform your smile. The team is committed to making your orthodontic journey comfortable, effective, and rewarding from start to finish.
Frequently Asked Questions
What is iTero digital scanning technology and how does it improve my orthodontic experience?
iTero digital scanning technology is an advanced imaging system used at RockCenter Orthodontics that captures detailed three-dimensional images of your teeth without the need for traditional impressions. This means you won’t have to deal with uncomfortable impression trays and materials in your mouth. The digital scans provide more accurate treatment planning, which helps Dr. Hung create a more precise treatment plan tailored to your specific needs. The technology enhances both your comfort from the very first appointment and the overall precision of your orthodontic treatment, whether you’re getting braces or clear aligners.
What’s the difference between regular Invisalign and Invisalign Teen offered at RockCenter Orthodontics?
Both Invisalign and Invisalign Teen use virtually invisible plastic trays to gradually shift teeth into their ideal positions, making them discreet orthodontic solutions. The key difference is that Invisalign Teen is specially designed to accommodate growing mouths, recognizing that teenage patients are still experiencing dental development. Invisalign Teen also includes compliance indicators, which are special features that help parents ensure their teens are wearing the aligners as prescribed. Regular Invisalign is particularly popular among professionals and image-conscious adults who want to straighten their smiles without the appearance of metal braces, while Invisalign Teen addresses the unique needs of younger patients.
Does RockCenter Orthodontics offer telehealth services, and what can be accomplished through virtual visits?
Yes, RockCenter Orthodontics offers flexible telehealth consultations as part of their hybrid care model that combines both remote and traditional in-person visits. Through telehealth, you can connect with Dr. Hung remotely for progress checks and address minor concerns without having to come into the Manhattan office. This service provides greater flexibility for busy schedules and makes orthodontic care more accessible, especially for patients who may have difficulty fitting office visits into their work or school commitments. The telehealth option complements in-person appointments while maintaining the same high standard of care you would receive during an office visit, allowing you to receive expert guidance and progress monitoring from anywhere.
Why are retainers important after my braces come off, and what retention services does the practice provide?
Retainers are crucial because orthodontic treatment doesn’t end when your braces come off. Without proper retention, your newly aligned teeth can gradually shift back toward their original positions, undoing the results you worked so hard to achieve. RockCenter Orthodontics places strong emphasis on retention by providing custom retainers specifically designed to maintain your teeth in their corrected positions. The practice offers comprehensive retention programs to ensure your long-term success and protect your investment in your smile. These custom retainers are an essential part of your orthodontic journey, helping you preserve your beautiful results for years to come.
What should I do if I have an orthodontic emergency while wearing braces, and does RockCenter Orthodontics handle urgent issues?
RockCenter Orthodontics provides dedicated emergency orthodontic care to ensure you never have to endure discomfort or appliance issues without prompt professional attention. If you experience unexpected problems such as broken brackets, poking wires, or any discomfort related to your orthodontic appliances, the practice is committed to seeing you quickly to resolve the issue. This emergency service ensures your treatment stays on track and maintains your comfort throughout your orthodontic journey. The practice’s commitment to being available when patients need support most demonstrates their comprehensive approach to orthodontic wellness and their understanding that problems don’t always occur during regular business hours.